In this article · 7 sections
Event management is a trust business: clients hand you one of the most important days of their life or their company's year. They need proof that you can deliver. A strong website, combined with an active Instagram, is often what moves an enquiry from "maybe" to "let's meet".
Essential sections
- Event types: weddings, destination weddings, receptions, birthdays and anniversaries, corporate events, product launches, conferences, school/college events.
- Portfolio by event: each event as a story — theme, venue, guest count, décor, photos and a short video.
- Services: planning, décor, venue sourcing, catering coordination, entertainment, logistics, guest management, photography coordination.
- Packages or starting prices: helps clients self-qualify.
- Process: consultation → concept → budget → vendor booking → execution → wrap-up.
- Vendor network: venues and partners you work with (with their permission).
- Testimonials from couples and corporate clients.
The enquiry form that saves time
Ask for event type, date, city, venue (if booked), guest count, budget range and services needed. Detailed enquiries let you send a relevant response quickly, and the budget field filters mismatched leads.
Instagram and the website together
Instagram shows recent work; the website organises it and ranks on Google. Embed your Instagram feed on the website and link each Instagram highlight to the matching portfolio page.
SEO ideas
- Pages per service and city: "Wedding planner in Ludhiana", "Corporate event management Chandigarh".
- Guides: "Wedding planning checklist (12 months to 1 week)", "How much does a destination wedding in Rajasthan cost?"
- Venue guides for your city.
Corporate clients
Corporate buyers look for reliability, scale and GST invoicing. A separate corporate page with client logos (with permission), event scale and capabilities helps.
Frequently Asked Questions
Should event planners show prices?
Starting packages or "budgets we typically work with" help filter enquiries without locking you into fixed prices.
How many portfolio events should we show?
8–15 well-documented events across different types and budgets.
Do we need a blog?
Guides and checklists attract couples early in planning and build trust.
Showcase your events
Joboo Web builds portfolio websites for event companies. See our wedding venue marketing guide or contact us.