In this article · 8 sections
People usually visit a hospital website at a stressful time: a family member is unwell, they need a specialist, or they're checking whether their insurance is accepted. A hospital website's job is to give clear answers quickly and build confidence.
What patients look for first
- Emergency number — visible on every page, click-to-call on mobile.
- Doctors and specialities — who is available for their problem.
- OPD timings and how to book an appointment.
- Location — map, parking, directions.
- Insurance and cashless — which TPAs and insurers are accepted, and government schemes if applicable.
Essential sections
- Departments: one page per speciality explaining services, common conditions treated, equipment and the doctors in that department.
- Doctor profiles: photo, qualifications, registration number, experience, languages, OPD days and timings, appointment button.
- Facilities: ICU, emergency, labs, imaging, pharmacy, operation theatres, ambulance.
- Patient guides: admission process, visiting hours, what to bring, discharge process.
- Health packages with clear inclusions and prices.
- Contact and feedback.
Appointment booking
Online booking by doctor and date, or a simple form plus WhatsApp confirmation. Send reminders a day before. Show realistic waiting times if possible.
Content and SEO
Patient education articles reviewed by your doctors ("When is chest pain an emergency?", "Knee replacement recovery timeline") build trust and rank in search. Always include the reviewing doctor's name and date, and avoid claims of guaranteed outcomes. Medical content is held to high quality standards by Google, so accuracy and expertise matter.
Compliance and privacy
- Follow the medical ethics rules on advertising applicable to doctors and hospitals.
- Never publish patient information without written consent.
- Secure appointment forms; health data is sensitive personal data.
Technical essentials
Fast mobile performance, accessible design for elderly users (large text, high contrast), and Hospital/MedicalOrganization schema with departments and contact details.
Frequently Asked Questions
Should hospitals show treatment prices?
Package prices for standard procedures and health checks help patients plan; complex treatments need consultation.
How many doctors' profiles should we show?
All consultants, each with their OPD schedule, kept up to date.
Can hospitals use Google Ads?
Healthcare ads are subject to platform policies and professional ethics; keep them factual.
Build a patient-friendly website
Joboo Web builds clinic and hospital websites with appointment booking. See our doctor marketing guide or contact us.