In this article · 7 sections
A trending Bollywood or Punjabi song can make a Reel feel instantly popular. But for business accounts and ads, using popular music without a licence can lead to muted audio, removed posts or legal claims. Here's how music copyright for business videos works.
Why music is complicated
A single song can involve several rights holders:
- The composer and lyricist (musical and literary works)
- The music label (sound recording)
- Sometimes the film producer
Using the recording in your video requires appropriate licences. Many labels actively monitor platforms.
Social media music libraries
Instagram, Facebook and YouTube offer music libraries, but:
- Business accounts often have access to a more limited, commercially cleared library
- Music available to personal accounts may not be cleared for business or ads
- Licences usually apply only within that platform. Downloading a Reel with music and using it on your website or in ads elsewhere isn't covered
Safer music options
- Platform's commercial/business music library (for use on that platform)
- Royalty-free music licences from reputable libraries. Read terms for commercial and ad use
- YouTube Audio Library tracks that allow commercial use (check each track's attribution requirements)
- Commission original music from a local musician with a written licence
- Voiceover-led videos with subtle royalty-free background music
Website videos
Videos on your own website or in Google/Meta ads need music licensed for those uses. Check the licence covers:
- Commercial use
- Online advertising
- The duration and territories you need
What happens if you use unlicensed music
- Audio muted or video blocked
- Copyright claims or strikes. See YouTube claim vs strike
- Ad rejections
- Legal notices in serious cases
Tips
- Keep licence receipts and track details
- Avoid "no copyright intended" captions. They don't help legally
- Edit with tools that offer licensed music. See video editing software
FAQs
Can I use 15 seconds of a song for free?
There's no automatic "seconds" rule. Even short clips can need permission.
Does crediting the artist make it legal?
No. Credit is not a licence.
This article is general information, not legal advice.
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