In this article · 8 sections
A printing business serves two very different customers: walk-in jobs (visiting cards, flex, banners) and bulk B2B orders (packaging, labels, catalogues). Good printing press marketing reaches both.
Website with product pages
Create a page for each main product:
- Visiting cards and stationery
- Flex and vinyl banners
- Brochures and catalogues
- Stickers and labels
- Mono cartons and packaging
- Wedding cards
- Corporate gifts and printing
Each page should show photos, sizes, materials, minimum quantity, turnaround time and a quote form.
Make ordering easy
- File upload on the quote form
- WhatsApp for quick orders and proofs
- Clear file requirements (PDF, CMYK, bleed)
- Online payment for small orders
Google Maps for local jobs
"Flex printing near me" and "visiting card printing" are local searches. Keep your profile updated with photos of work, hours and reviews.
B2B clients
For packaging and labels, target manufacturers, food brands and pharma companies:
- Case studies of packaging you've printed (with permission)
- A capabilities page: machines, sizes, finishes
- LinkedIn presence. See LinkedIn company page vs personal profile.
Seasonal campaigns
- Election season (where permitted)
- Wedding season (cards)
- Diwali and New Year (calendars, diaries, gift packaging)
- School admissions (prospectus, ID cards)
Repeat orders
Keep a list of clients and their last orders. Send reminders before they usually reorder (for example, visiting cards every 6 months).
Frequently asked questions
Should I show prices on my printing website?
Show starting prices for standard items like visiting cards; quote bulk and packaging orders individually.
How do customers send print files?
A file upload on the quote form or WhatsApp, with clear file requirements.
Conclusion
Effective printing press marketing combines a product-wise website, easy file upload, Google Maps for local work and a B2B focus for bigger orders.
Joboo Web builds websites for printers and packaging companies. Contact us.
Was this article helpful?
Your answer helps us improve our guides
