In this article · 9 sections
For doctors, chartered accountants, lawyers, architects and consultants, clients aren't buying a product; they're choosing a person to trust. Before they call, most of them check you online. A professional website doesn't need to be flashy. It needs to be clear, credible and easy to contact.
Some professions have rules on advertising (for example, medical and legal professionals in India). Check your professional body's guidelines; this checklist focuses on factual information, which is generally acceptable.
Identity and credentials
- Your full name and photo, and photos of partners or doctors
- Qualifications and registration numbers where appropriate
- Years of practice and areas of focus
- Memberships of professional bodies
- The real office or clinic: exterior and interior photos so people recognise it
Services, explained simply
One section or page per main service, written in plain language: - What the service is - Who it's for - What the process looks like (first visit, documents needed, timeline) - Typical fees or a fee range, if your rules allow and you're comfortable
Avoid jargon. A patient searching "knee pain doctor" or a business owner searching "GST registration help" wants to know if you can help with their problem.
Practical information
- Address with an embedded Google Map
- Consultation hours, including weekends and holidays
- Parking and accessibility information
- Phone, WhatsApp and email
- What to bring to the first appointment
Appointment or enquiry flow
- A short form: name, phone, reason for visit or query type, preferred time
- A clear note on response time ("We'll call to confirm within 2 hours")
- Optional online booking. See online appointment booking
- Click-to-call and WhatsApp buttons visible on mobile
Trust signals (honest ones)
- Genuine Google reviews; link to your profile rather than copying reviews onto the site
- Articles or FAQs showing your expertise
- Media mentions, talks or publications, if any
- Clear privacy information, especially if people submit health or financial details
See website trust signals for more.
Privacy and data
Professionals often handle sensitive information. Make sure: - Forms are on HTTPS - You collect only what's needed (don't ask for medical history in a contact form) - A privacy policy explains how data is used - Form emails go to a secure, business-owned inbox
The DPDP Act applies to personal data. See our DPDP compliance checklist.
Local SEO basics
- A Google Business Profile with the right category, hours and photos
- Your name, address and phone exactly the same on the website and directories
- A page for each main service, and for each location if you have several
- Schema markup for your practice type
What to avoid
- Before/after claims or guaranteed outcomes
- Stock photos of "doctors" or "lawyers" who aren't you
- Fake or purchased reviews
- Long walls of text with no headings
Keep it current
Update hours before holidays, add new services, and refresh your photo when it's more than a few years old. An outdated site makes people wonder whether you're still practising.
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