In this article · 10 sections
- Step 1: Start with your customers
- Step 2: Google autocomplete and related searches
- Step 3: People also ask
- Step 4: Google Keyword Planner
- Step 5: Search Console
- Step 6: Check intent
- Step 7: Map keywords to pages
- Local keyword tips
- Frequently Asked Questions
- Should I target high-volume keywords?
- How many keywords per page?
- Do I need paid SEO tools?
- Need keyword research done?
Keyword research means finding the words and questions your customers type into Google, so you can create pages that match them. For local businesses, the best keywords are usually specific: a service plus a place, or a direct question about price, time or process.
Step 1: Start with your customers
Write down how customers describe what they need on calls and WhatsApp. They say "Innova on rent for Shimla", not "multi-utility vehicle hire services". These real phrases are your best keyword ideas.
Step 2: Google autocomplete and related searches
Type your service into Google and note the suggestions: "dentist in Ludhiana for implants", "dentist open Sunday". Scroll to the bottom for "Related searches". Use an incognito window for cleaner results.
Step 3: People also ask
The question boxes show what people want to know: "How much does a root canal cost?" Each question can become a section or FAQ on your page.
Step 4: Google Keyword Planner
Free with a Google Ads account. Enter service terms and your location to see approximate search volume ranges and suggested keywords. Use it for direction — exact numbers are rough, especially for small towns.
Step 5: Search Console
If your site is live, the Queries report shows searches you already appear for. Look for queries where you rank on page 2 — those are quick wins.
Step 6: Check intent
Search the keyword and look at the top results. If Google shows maps and service pages, build a service page. If it shows guides, write an article. Match what Google already shows.
Step 7: Map keywords to pages
| Page | Main keyword | Supporting keywords |
|---|---|---|
| Home | taxi service Ludhiana | cab service Ludhiana, outstation taxi |
| Route page | Ludhiana to Delhi airport taxi | Ludhiana Delhi airport cab fare |
| Blog post | how early to leave Ludhiana for Delhi flight | Ludhiana to Delhi airport travel time |
One main keyword per page avoids pages competing with each other.
Local keyword tips
- Include nearby towns you serve, but only with genuinely useful pages.
- Consider Hinglish and Punjabi spellings customers use.
- "Near me" searches are driven mainly by Google Maps — optimise your Business Profile for those.
Frequently Asked Questions
Should I target high-volume keywords?
For local businesses, specific lower-volume keywords often convert better and are easier to rank for.
How many keywords per page?
One main keyword plus closely related variations and questions.
Do I need paid SEO tools?
They help with competitor analysis at scale, but free tools are enough to start.
Need keyword research done?
Joboo Web builds keyword maps and content plans for local businesses. See SEO services or contact us.