In this article · 7 sections
- Posts: show you're active
- Types of posts
- Post ideas by business
- Tips
- Q&A: answer before they ask
- Products and services
- Photos and videos
- Messages and bookings
- Frequently Asked Questions
- Do Google posts help rankings?
- How often should I post?
- Someone posted a wrong answer in Q&A. What do I do?
- Let us manage your profile
Your Google Business Profile isn't a one-time setup. Features like posts, Q&A, products and services let you show that your business is active, highlight offers, and answer common questions right on Google — often before a customer visits your website. Google changes these features from time to time, so check what's available in your dashboard.
Posts: show you're active
Posts appear on your profile and can include text, a photo or video, and a button (Call, Book, Learn more).
Types of posts
- Updates: news, new services, tips, seasonal advice.
- Offers: discounts with validity dates.
- Events: workshops, camps, sales with dates and times.
Post ideas by business
- Taxi: "Fog season — leave 2 hours earlier for Delhi airport", new car added, festival rush advice.
- Clinic: health camp dates, new doctor joining, timings during holidays.
- Restaurant: weekend special, new menu item, festive pre-orders.
- Shop: new arrivals, festive offers, extended hours.
Tips
- Post weekly; consistency matters more than volume.
- Use your own photos — no text-heavy banners.
- Keep it short with one clear call to action.
- Avoid phone numbers in post text if your account's policy view flags it; use the call button instead.
Q&A: answer before they ask
Anyone can ask or answer questions on your profile — including people who don't know the answer. Monitor it regularly and answer from your business account. Where the feature allows, seed common questions and answer them clearly:
- "Is parking available?"
- "Do you offer home delivery / pickup?"
- "Are you open on Sundays?"
- "Do you accept UPI and cards?"
Report spam or inappropriate questions.
Products and services
List your main services with short descriptions and prices or price ranges where possible. Product listings with photos and prices help shops and restaurants appear for specific searches.
Photos and videos
Add new photos regularly — exterior (helps people find you), interior, team, products and completed work. Short videos showing your premises also help.
Messages and bookings
Where available, enable booking links or messaging, and respond quickly. Slow responses can be shown to users and hurt conversions.
Frequently Asked Questions
Do Google posts help rankings?
Their direct ranking effect is debated, but they improve engagement and show an active, trustworthy business — which helps conversions.
How often should I post?
Once a week is a good rhythm for most local businesses.
Someone posted a wrong answer in Q&A. What do I do?
Post the correct answer from your business account and report the wrong one if it's misleading.
Let us manage your profile
Joboo Web manages Google Business Profiles for local businesses. Read our Google Maps ranking guide or contact us.