In this article · 9 sections
- Why they matter
- Build a clear structure
- Write descriptive anchor text
- Link blog posts to service pages
- Link related pages to each other
- Fix orphan pages
- Other tips
- Frequently Asked Questions
- How many internal links should a page have?
- Should internal links open in a new tab?
- Do internal links help new pages rank?
- Improve your site structure
Internal links are links from one page on your website to another. They help visitors find related information, help Google discover and understand your pages, and pass ranking strength from strong pages to important ones. Unlike backlinks, they're completely in your control.
Why they matter
- Discovery: Google finds new pages by following links.
- Context: the link text tells Google what the target page is about.
- Priority: pages with more internal links are seen as more important.
- Conversions: blog readers can move to service pages and enquire.
Build a clear structure
Home → main service pages → sub-services or locations → supporting articles. Every important page should be reachable within a few clicks from the homepage, through menus, category pages or contextual links.
Write descriptive anchor text
- Good: "see our Ludhiana to Delhi airport taxi fares"
- Weak: "click here", "read more"
- Avoid over-optimising: don't use the exact same keyword anchor on every link.
Link blog posts to service pages
A blog post about "website cost in India" should link to your website design service page. A post about "Himachal trip planning" should link to your Manali taxi page. This turns informational traffic into enquiries and strengthens your commercial pages.
Link related pages to each other
Route pages should link to nearby routes; product pages to related products; city pages to the main service page. Add a "Related guides" section at the end of articles.
Fix orphan pages
An orphan page has no internal links pointing to it — Google may struggle to find it and treat it as unimportant. Crawl your site (or check your sitemap against linked pages) and add links to orphans or remove them if they're useless.
Other tips
- Link to the final URL, not to URLs that redirect.
- Avoid hundreds of links on a single page; focus on helpful ones.
- Footer links are fine for key pages but contextual links in content carry more meaning.
- Check for broken internal links regularly.
Frequently Asked Questions
How many internal links should a page have?
There's no fixed number. Add links wherever they genuinely help the reader — typically several per article.
Should internal links open in a new tab?
Usually no; keep internal navigation in the same tab.
Do internal links help new pages rank?
Yes — linking a new page from strong existing pages helps Google find and value it faster.
Improve your site structure
Joboo Web audits internal linking as part of SEO projects. See our topical authority guide or SEO services.