In this article · 8 sections
The Open Network for Digital Commerce (ONDC) is a government-backed initiative to make online selling more open in India. Instead of listing separately on each marketplace, a seller can join the network through a seller app and become discoverable on multiple buyer apps. Here's a practical guide to ONDC for sellers.
ONDC's participants, rules and costs evolve; check the latest information on ONDC's official website and with seller apps before joining.
How ONDC works
- Buyer apps: apps where customers search and order (various participating consumer apps)
- Seller apps: platforms that onboard sellers, manage catalogues and orders
- Logistics partners: delivery services connected to the network
- The network: common protocols that let these apps talk to each other
As a seller, you join through one seller app and your catalogue becomes discoverable across participating buyer apps.
Who might benefit
- Local retailers and kirana stores wanting online orders
- Restaurants and food businesses
- Small brands and manufacturers seeking wider reach
- Businesses wanting to reduce dependence on a single marketplace
What you need
- Business details and documents (PAN, bank account; GST depending on category and rules)
- Product catalogue with photos, prices and stock
- Ability to fulfil orders within promised times
- Returns and cancellation process
Costs to compare
- Seller app fees or commissions
- Logistics charges
- Payment and settlement terms
- Any network-level fees, as per current rules
Compare several seller apps; they differ in fees, support and features.
Challenges to consider
- Visibility depends on buyer apps: being on the network doesn't guarantee orders
- Operational discipline: stock accuracy and fast fulfilment matter
- Customer experience may vary across buyer apps
- Returns and disputes need a clear process
ONDC and your own website
ONDC is another sales channel, not a replacement for your own brand presence. Your website: - Builds direct relationships and repeat customers - Has no commission on direct orders - Gives you control over branding, SEO and customer data
Many businesses combine their own website, WhatsApp ordering and marketplace/network channels. Keep inventory in sync. See inventory management for small stores.
Getting started
- Shortlist 2–3 seller apps relevant to your category
- Compare fees, settlement times and support
- Prepare a clean catalogue with good photos
- Start with a limited range and track performance
- Expand if orders and margins work
FAQs
Is ONDC a marketplace like Amazon?
No. It's a network and set of protocols; marketplaces and apps connect to it.
Do I need a website to sell on ONDC?
Not necessarily, but a website strengthens your brand and direct sales.
Joboo Web builds websites and online stores that work alongside marketplace and network channels. Talk to us.