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Most visitors to a business website leave without calling or filling a form. Remarketing (also called retargeting) lets you show ads to people who already visited your site or engaged with your content, reminding them to come back when they're ready.
How it works
A tag on your website (Google tag or Meta Pixel) adds visitors to audience lists, based on rules you set — for example, "visited the airport taxi page in the last 14 days". You then target ads to these lists on Google (YouTube, Display, Search) or Meta (Facebook, Instagram).
Useful audiences
- Visited a service or product page but didn't enquire.
- Visited the pricing or booking page.
- Started a form but didn't submit (if tracked).
- Watched 50%+ of your video.
- Engaged with your Instagram profile.
- Past customers (from consented customer lists) — for repeat offers.
Exclude people who already converted recently.
Ad ideas by business type
- Taxi/travel: "Still planning your Delhi airport trip? Fixed fares, 24×7."
- E-commerce: show the exact products viewed (dynamic ads with catalogue).
- Clinics/coaching: testimonials, demo class or consultation offer.
- Real estate: site visit invitation, walkthrough videos.
- High-value services: case studies and FAQs that remove doubts.
Don't annoy people
- Set frequency caps where available.
- Keep audience windows sensible (7–30 days for most services).
- Rotate creatives every few weeks.
- Avoid sensitive targeting (health conditions) — platform policies restrict this.
Privacy
Disclose tracking and advertising cookies in your privacy policy, and follow applicable consent requirements. Use customer lists only from customers who gave consent.
Is remarketing worth it?
It's most valuable when you have steady website traffic (a few thousand visitors a month or more) and a considered purchase. With very low traffic, audiences may be too small to run effectively.
Frequently Asked Questions
How much should I spend on remarketing?
Usually a small share (10–20%) of your ad budget, scaled with audience size.
Google or Meta for remarketing?
Both work; Meta is strong for visual products and services, Google covers YouTube and the wider web.
Can I remarket on Search?
Yes, by adding audience lists to Search campaigns to adjust bids or targeting for past visitors.
Set up remarketing
Joboo Web sets up tags, audiences and remarketing campaigns. See Google Ads or Facebook Ads.