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When someone taps your profile from a reel, they look at your Instagram bio for a few seconds and decide what to do next. In 150 characters you need to say what you do, where, and what to do next.
The name field matters
The Name field (not the username) is searchable on Instagram. Use your brand plus your main service: "Rangla Travels | Ludhiana Taxi".
Bio formula
What you do + for whom/where → proof → call to action
Examples
Taxi service:
🚖 One-way taxi Punjab ⇄ Delhi Airport
⭐ 4.9 on Google · 24×7
👇 Book on WhatsApp
Hotel:
🏨 Family hotel 300 m from Golden Temple
🛏️ Clean rooms · Free parking
👇 Direct booking = free breakfast
Web agency:
💻 Websites for local businesses
📍 Ludhiana · 500+ sites delivered
👇 Free quote
Bakery:
🎂 Custom cakes, delivered in Jalandhar
📦 Order 24 hrs before
👇 Menu & WhatsApp order
Link in bio
Use your website or a WhatsApp link. If you need several links, use a simple links page on your own website rather than relying only on third-party tools.
Other profile settings
- Switch to a Business or Creator account for contact buttons and insights
- Add category, address and contact buttons
- Highlights: Prices, Reviews, Fleet/Rooms, FAQs, Location
- Profile photo: your logo, readable at small size
Keep it current
Update the bio for seasonal offers or new locations. Old offers make the account look inactive.
More Instagram help
FAQs
Should I use hashtags in my bio?
Hashtags in a bio are clickable, which can send visitors away to other accounts' posts. A branded hashtag is fine; otherwise use the space for a clearer message.
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