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Local newspapers, city news portals and YouTube news channels need stories every day. A clear press release makes it easy for them to cover your business, and the coverage builds trust and often brings valuable mentions and links.
Is it news?
Editors want news, not ads. Good angles:
- Opening a new branch or office
- A milestone ("10,000th airport trip")
- An award, certification or government empanelment
- A community initiative: free rides for senior citizens on polling day, a blood donation camp
- A local survey or data ("What Ludhiana travellers want in 2026")
- A new service that's genuinely first in your area
"We have launched a new website" is rarely news on its own.
Structure
- Headline: the news in under 12 words
- Dateline and first paragraph: City, date – who, what, when, where, why
- Details: 2–3 short paragraphs
- Quote: from the owner or a partner, sounding human
- About the company: 3–4 lines, the same every time
- Media contact: name, phone, email
Template
[Headline]
Ludhiana, [date]: [Company] today announced [news]. [Why it matters to local people.][Details: numbers, dates, locations.]
"[Quote]," said [Name], [title] of [Company].
About [Company]: [Short description, since when, where.]
Media contact: [Name, phone, email]
Sending it
- Find local reporters' emails and WhatsApp numbers (city desk, business desk)
- Send the text in the message body, plus 2–3 good photos
- Offer Hindi or Punjabi versions for regional papers. See AI translation tips
- Follow up once, politely
After coverage
Share it on your website and Google Business Profile. Brand mentions help with visibility in search and AI tools too. See brand mentions vs backlinks.
FAQs
Should I pay for press release distribution sites?
They rarely bring real coverage or SEO value for local businesses. Direct outreach to local reporters usually works better.
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