In this article · 7 sections
Most of your visitors read on a phone, often in a hurry, sometimes in their second language. Readability decides whether they understand your offer and act, or leave.
Short sentences
Aim for an average of 15–20 words per sentence. Split long sentences at "and", "but" and "which".
Before: "We provide comprehensive website development services which include design, development and search engine optimisation for businesses of all sizes across Punjab."
After: "We design and build websites for businesses across Punjab. SEO is included."
Plain words
| Instead of | Use |
|---|---|
| utilise | use |
| commence | start |
| in order to | to |
| at this point in time | now |
| facilitate | help |
Scannable layout
- Paragraphs of 1–3 sentences
- Descriptive subheadings every few paragraphs
- Bullets for lists, tables for comparisons
- Bold the key phrase, not whole paragraphs
See blog post structure.
Mobile formatting
- Body font at least 16px with comfortable line height
- Good contrast: dark text on a light background
- Avoid long tables that scroll sideways. Stack them or split them
- Put the main action button near the top too
See semantic HTML for accessibility.
Front-load meaning
Put the most important words at the start of headings, bullets and paragraphs. Scanners read the first few words only.
Test your page
- Read it aloud
- Use the Hemingway Editor. See writing tools compared
- Ask a customer to find the price or phone number. Time how long it takes
FAQs
Does readability affect SEO?
Not as a direct score, but clear pages keep visitors engaged and answer queries better, which helps both search and AI tools.
Was this article helpful?
Your answer helps us improve our guides
