In this article · 8 sections
A good topic can still fail if the post is a wall of text. A clear blog post structure keeps readers scrolling, helps Google understand the page, and makes it easier for AI assistants to quote you.
The template
- Headline: the question or result, with the main keyword
- Intro (2–4 sentences): the problem, who it's for, what they'll learn. Put the keyword here naturally
- Quick answer: a short summary, list or table for skimmers
- Main sections (H2s): one idea each, in logical order
- Examples: numbers, screenshots, local cases
- Mistakes or tips: what to avoid
- FAQs: 2–4 real questions customers ask
- Call to action: the next step, linked to your service
Write the outline first
Before writing, list your H2s. If a heading doesn't answer a real question, drop it. Use People Also Ask and customer calls for ideas. See search intent explained.
Make it scannable
- Paragraphs of 1–3 sentences
- Bullet lists for steps and options
- Tables for comparisons
- Bold key phrases sparingly
- Descriptive subheadings, not "Introduction" or "Conclusion"
See readability tips.
Link smartly
Add 2–5 internal links to related posts and one link to the relevant service page. See internal linking guide.
FAQs help twice
They answer follow-up questions and are easy for search engines and AI tools to pick up. See FAQ sections for Google and AI.
Length
Long enough to answer completely, with no filler. Many local-business topics are well covered in 600–1,200 words.
Before you publish
Run the proofreading checklist, then plan updates. See refreshing old posts.
FAQs
Should every post end with "Conclusion"?
No. End with a useful summary or next step that tells the reader what to do.
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