In this article · 6 sections
Your Google Business Profile has a business description field of up to 750 characters. Many owners leave it empty or fill it with keyword lists. A clear description helps customers decide and gives Google helpful context.
What to include
- What you do and your main services
- Where you serve (city, areas)
- What makes you different: experience, speciality, guarantee
- Who you serve
- Practical details: languages, hours style (24×7), payment options
What not to include
Google's guidelines don't allow:
- Links or URLs
- Promotional offers and prices ("50% off this week")
- Misleading or irrelevant content
- Keyword stuffing
Offers belong in Posts. See Google Business Profile posts and Q&A.
Example: taxi service
Rangla Travels is a Ludhiana-based taxi service offering one-way and round-trip cabs to Delhi Airport, Chandigarh, Amritsar and Himachal since 2012. Our fleet includes sedans, Innova Crysta and Tempo Travellers with verified, experienced drivers. Fares are fixed upfront with tolls explained before you book. We serve families, NRIs and corporate travellers 24×7 and speak Punjabi, Hindi and English.
Example: web design agency
Joboo Web designs fast, mobile-friendly websites for small businesses in Ludhiana and across Punjab. We build business websites, online stores and booking systems, with on-page SEO and Google Business Profile setup included. Most websites go live within 5 days, with one year of support. We work with taxi operators, hotels, clinics, manufacturers and local shops.
Tips
- Put the most important line first. Only the first part shows before "More"
- Write naturally and mention your city once or twice
- Keep it consistent with your website's About page. See About Us page
- Update it when services change
More ranking factors: rank on Google Maps.
FAQs
Does the description help ranking?
Its direct ranking effect is considered small, but it helps customers choose you, and that matters.
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